Do you know why members really join your association or why they stay? Have you ever wondered why some members engage while others disengage? The answers may not be what you think. Knowing what members require and desire, and giving them what they need and want will not only help recruit and retain members, it will turn them into raving fans. Your organization will become indispensable.
Bridging the Gap between Marketing and Sales. I know what it is like to beat the streets with nothing more than a fancy suit and a good pitch, having my pay being dictated, not by how hard or how long I worked, but rather by the mood of the next person I spoke to. I know the feeling of being told "NO" a thousand times in hopes of getting the next "Yes". I also know the toll that it can take, not only physically but mentally after going broke and homeless. It wasn't until I discovered that there is a formula to developing relationships that lead to revenue and specific techniques to make meaningful connections, that I was able to start eliminating cold calls and build my business through relationships. This is how I got started on the path to success.