Specialties: Strategic and Tactical growth for Membership Organizations, Business Management & Development

"BALANCED Analysis"

For a limited time, complete the Jim Roman B.A.L.A.N.C.E.D. Assessment Analysis™ FREE to gain clarity about the health of your business. Upon completion, we will send you a report scoring your business in 8 key best-practice. This data will provide you with a clearer picture of your organization's strengths, weaknesses and the areas needing the most attention so you can achieve even greater success.
Contact us to find out more.


Jim Roman, founder and CEO of Association Leadership Institute (ALI) is a highly respected Business Development expert that specializes in helping Associations to increase the VALUE of their membership so they can GROW their membership.
Jim understands the struggles an association faces as they seek to portray their value in an overcrowded market and remain relevant to its members in a constantly changing environment.  He is well known for his role in building a regional membership organization from zero members to 1600 members in a few short years in a market that has never heard of his organization and only knowing three people. He has since then been consulting Association Executives on how they can achieve the same kind of growth. He does this not by having them SELL more, but by increasing their VALUE to the members so that they become “Indispensable.” He likes to say, “It’s not about how many people you sell, but rather how many people you serve.”
He has worked with Associations such as NARPM®, ACEC, VSAE, VNLA, IREM, Chesterfield Chamber of Commerce and BNI to name a few.



Do you know why members really join your association or why they stay? Have you ever wondered why some members engage while others disengage? The answers may not be what you think. Knowing what members require and desire, and giving them what they need and want will not only help recruit and retain members, it will turn them into raving fans. Your organization will become indispensable.


Bridging the Gap between Marketing and Sales. I know what it is like to beat the streets with nothing more than a fancy suit and a good pitch, having my pay being dictated, not by how hard or how long I worked, but rather by the mood of the next person I spoke to. I know the feeling of being told "NO" a thousand times in hopes of getting the next "Yes". I also know the toll that it can take, not only physically but mentally after going broke and homeless. It wasn't until I discovered that there is a formula to developing relationships that lead to revenue and specific techniques to make meaningful connections, that I was able to start eliminating cold calls and build my business through relationships. This is how I got started on the path to success.


Some of the organizations we’ve worked with